Marketing Fundamentals

  The fundamentals of marketing – online or offline – are often forgotten or ignored in favour of bright shiny objects and a continuous stream of new technologies. When you keep these principles in mind, marketing is much simpler and you’ll be more successful in your results.  All marketing involves the same basic elements.  If…

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Get Inspired, Take Action

Do you have dreams?   … Plans?   … Ambitions?   How about a bucket list?   What have you done to move closer to any of them?   A little bit?  Nothing?   Most people will say that they have difficulty consistently taking action.  A fairly common example is to get fit or lose…

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The Importance of Boundaries

Do you have boundaries? By boundaries I mean limits or lines in the sand that you won’t cross or let others cross. Having and knowing your personal boundaries is important.  Boundaries serve as barriers to protect you.  They communicate to others that you have limits and you will not tolerate certain behaviors. If you do…

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Lessons from the Back of the Room

Recently I went to a business seminar and discovered that the kids who sat at the front of the class in high school had it right.  If you want to learn, you want to be close to the teacher and to the board so that you can take notes.   The same went for the…

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Tips for Quickly Creating Rapport

Rapport is the feeling that people get when they like and respect someone they’re speaking with and the feeling is reciprocated.  Establishing rapport is important in all of the relationships in our lives.  This is especially true when developing new relationships with potential customers, joint venture partners and colleagues.  Creating rapport while networking is a…

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Is Perfectionism Sabotaging Your Business?

If you could be perfect, would you want to be?   Being perfect or ‘the best’ at something is a good thing, isn’t it?   When you were in school, if you were interested in your grades, you wanted a perfect score.  If you played any sport, you wanted to be the best.  There’s nothing…

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The Worst Drawback of Being an Entrepreneur – Doubt

As an entrepreneur, you likely find yourself working alone and spending a lot of time in front of your computer.  Not having social interaction is difficult for many people, which is why I am an advocate for live, in-person networking to build relationships.  The face-to-face interaction is one of the most time-tested, proven ways to…

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3 Steps to Kick Everyday Stressors to the Curb

Stressors are everywhere.  In your work, home, family, finances, health, personal interactions and all the things that are piling up on your to-do list.  Even a small amount can severely impact your ability to perform, to make good decisions, and to interact with others – all things you need to be able to do if…

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Clouds & Communication

Was there ever a time when what your friend saw in a cloud, you could not see, no matter how hard you tried?  Or maybe it was the other way around.  You could clearly see a winged horse and you could not get them to see its head, wings and tail.   This is more…

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Clouds, Rabbits & Perception

When you were young, did you ever spend time looking up in the sky at the clouds drifting by looking for shapes in the clouds?  They took the form of animals like rabbits, cars, food, trees, and people.   You were likely with a friend.  You would talk about what you could see.  You might…

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