Importance of Offline Marketing

While it is easy to market your products and services online, the continued effectiveness of traditional methods means that they are still being used offline.  Combining online and offline marketing methods is the best way to maximize your results.   What is offline marketing? Basically it is any marketing that you do not do on…

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Email Marketing – How to Get Into Your Prospect’s Inbox

Email marketing is when you send email messages that contain information, offers, discounts, and promotions to a list of subscribers.  Email Marketing is one of the most common and effective types of marketing used online today.   The Basics of Email Marketing In order to send messages to people, you need to know their email…

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To Blog or not to Blog

  There is no one perfect marketing plan.  The right marketing plan for your business depends on many different factors.  All businesses have can benefit from a tactic used in content marketing – blogging.  When you write a blog, you publish a steady stream of new content.  This content draws traffic to your site and…

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Lets Get Tactical

This time we are going to do something a little bit different. Check out this infographic on the tactics you can use in content marketing, as well as which ones are the most effective.     Which content marketing tactics do you already use? Which ones will you add to your arsenal?

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5 Easy Tips to Increase Content Marketing Success

  There are many different types of content and many different methods to distribute it. While the content itself is very important and it is the reason why the reader has found your content, it is not the only thing you need to concern yourself with.  In today’s age, the consumer is much more educated…

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Google LOVE – Content Marketing Success Strategies

What is your main goal in using content marketing? Content marketing accomplishes a number of different things for your business: It demonstrates credibility. It builds authority. It increases the “know, like, trust” factor. It differentiates you from your competition. It creates Google LOVE. Unfortunately creating captivating content takes time and effort. You want to provide…

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Content Marketing Basics

    If you are online and running a business, you have no doubt come across the concept of “Content is King.”  But what does it actually mean?   Content marketing is an all-encompassing term that refers to many marketing strategies in which you use content to build a relationship with your audience.  By sharing…

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What Goal to Pursue First – Prioritize Your Goals

If you have actually taken the time to set your goals you are one step closer to actually achieving them.  The question becomes, what do you do next?   If you have been following the steps on how to set goals, you have broken down each of your goals into action steps.  If you have…

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Successful Goal Setting Strategies

Are you setting the goals necessary so that you can be successful?  To make sure that you are setting the right goals for yourself, ask yourself the following questions:   Can you Clearly Envision Your Goal? If you cannot envision the result you want, it may be difficult to achieve your goal.  Consider drawing a…

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Common Obstacles to Setting & Achieving Goals

Many people have difficulty setting goals because they get in their own way.  This usually means that they have limiting beliefs.  Fear or a lack of belief in themselves are the most common obstacles.  Being aware of the obstacles is the first step in being able to overcome them.   Believe that Goal Setting Is…

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