Making Dreams a Reality Through Goal Setting
Dreams are wonderful. They are something we can wish for, something we can imagine having. But we can also make our dreams a reality. The easiest way to achieve your dreams is to set goals that will move you in the right direction towards them. However, simply setting or having a goal is not enough. …
Types of Business Goals
At the start of a New Year when many people are doing their planning for their business for that year, you need to know your business goals. The primary goal of your business is to increase your profit by either increasing your revenue or decreasing your expenses. However, have you considered other types of goals?…
Merry Christmas
Merry Christmas to you and your loved ones! It’s been a wonderful year! I enjoyed the ups and navigated through the downs, coming out a bit stronger and wiser at the end. Life is never perfect or easy, but if we choose to learn, grow and make a difference, we experience miracles. We often think…
Santa – The Entrepreneurial Spirit
Although we only really see him for a month or two of the year, Santa is one hard working entrepreneur. Let’s take a look at his entrepreneurial credentials: Started Out By Himself Santa has humble beginnings. He started out in a workshop out of his house and now he runs one of the…
Social Media Marketing – Socialize with Your Fans and Followers
Using social media sites as part of your online marketing strategy is all that social media marketing really entails. Social media sites include LinkedIn, Facebook, Twitter, Pinterest, Google+, YouTube, and other sites where people create profiles and interact with friends. These sites are huge and they offer a great way to reach your ideal clients,…
How to Get Ranked – Search Engine Marketing
When people talk about their online business, you often hear about their ability or desire to rank in search engine results for certain keywords. This is search engine marketing (SEM); a broad term that includes everything you do to increase your site’s visibility within the search engines, such as Google and Bing. SEM is…
Pricing Strategies – Charge What You Are Worth
On the eve of Black Friday and Cyber Monday, with all the discounts that so many business owners are offering, I thought it was a good time to consider the value of what we offer and how we price ourselves. At one time, being the cheapest place in town was a valid marketing strategy. There are…
Direct Marketing
Direct marketing is the oldest marketing method. It includes phone calls, mailings and advertisements that communicate directly with your ideal clients or target market to make your offer. A direct marketing campaign starts with significant research on your market to develop both the product and how you will deliver it. To be most effective, it…
Successfully Plan Your Marketing
Marketing is not simple. Marketing requires a great deal of planning. Small businesses often do not have huge marketing budgets and have to handle this aspect of their business themselves. It is not an easy task for many. Unfortunately, since they don’t know what to do, some business owners do not really market their businesses…
Believe in Yourself
Most of us have been told to “believe in yourself.” But what does it really mean to believe in yourself? The obvious answer is to have self-confidence. But there is more to it than that. Believing in yourself is also about self-awareness. Deep down, you know what you’re able and unable…